An Attention Span the Width of a Macbook Air

How many tabs do you have open right now? Are you even on a desktop? Or are you in a window external to the link you just clicked on twitter? When was the last time, you gave your full, and undivided attention? The last time you fully committed to a task at hand, completing it within the exact time needed without drifting into other thoughts and to-dos’. According to recent studies by Accenture, 87% of media users engage with multiple…

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Media Space, Public Place; a Digital Case

The battle between public and private grounds became blurred the second we began to integrate the digital into our lives. The very principles defining the two were rewritten; individuals facing a new form of constant connectedness. With a parting nod to private space, we gained a world of connection at our fingertips. Media practice is quickly shaping the space we immerse ourselves in, with public screens, personal devices, and second screening influencing how the information we absorb and the experience we have…

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Autoethnography

I was intrigued at the notion of ethnography. Introduced to the idea as a form of alternative research, for a communications student majoring in marketing, it was a breath of fresh air. A means of research that abandons formalities, gathering neither qualitative nor quantitative data, but raw insights into issues and environments, offering information only to be dreamt of. I understand ethnography as a process of observation and thought, using our own experience and ability to wonder to reach greater…

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Automatic, Cinematic, Hydromatic

Cinema, the movies. Are they viable anymore? Are they really, a dying media experience? I took to the flicks to find out. Saddled with ambition, I had asked my best friend to join me to see a film before Sue could even finish her sentence: prescribing us the task of attending a cinema and documenting our experience. If one thing is for sure, I never get the chance to go to the movies, ever. I can just never find time…

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Pitch: Motorsport in the Media

Hello there, don’t mind me, I just wanted to start a conversation. One regarding the roles that media, audience, and place plays in motorsport in 2017. Intrigued? Read on. I grew up in a family that had an unusual hobby, where we would pack up the car and back a car up onto a trailer and tow it somewhere, to race in circuits – and I loved it. We all did. We all still do. Fast forward 15 years, and…

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