I was intrigued at the notion of ethnography. Introduced to the idea as a form of alternative research, for a communications student majoring in marketing, it was a breath of fresh air. A means of research that abandons formalities, gathering neither qualitative nor quantitative data, but raw insights into issues and environments, offering information only to be dreamt of. I understand ethnography as a process of observation and thought, using our own experience and ability to wonder to reach greater…

View Post