Randolph, B. (1963). Yakety Sax. [iTunes Track] US: Monument Records. For this vine we needed a song that represented a large amount of walking or movement and we had already used I’m Gonna Be (500 Miles) so we were in search of another. We thought of the famous Benny Hill song that people automatically associate with craziness and commotion even without seeing the original show and thought it would be perfect for our next piece of content – a vine about…

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Fergalicious. (2006). [iTunes Track] US: A&M – Interscope. This iTunes track was used for the creation of our active wear vine, which was much anticipated by several of our friends in the course. Among the many suggestions of which track to use, we decided to use a part of Fergie’s song Fergalicious due to a lyric referencing working out: “I be up in the gym just working on my fitness” – to which many of our friends would recognise. The…

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Kietzmann, J., Hermkens, K., McCarthy, I. and Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, [online] 54(3). Available at: http://www.sciencedirect.com/science/article/pii/S0007681311000061 [Accessed 10 Apr. 2016]. This journal was an incredibly fascinating read and actually began as a reading for one of my university subjects – however I found the information in it was integral in the structure of our digital artefact. Over the past weeks our group has made a grand effort to…

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Republic, O. (2005). Apologize. [iTunes Track] US: Mosley – Interscope. In need of yet another iconic and well-known song (we found it to be a crucial factor determining popularity or ‘success’ of the vine or content), we decided on this song for the vine about university students disregarding the feelings of others handing our pamphlets. Humorous in itself, the song perfectly contributed to the hilarity of the zoomed-in face shot and quickly became a meme among our close friends. The lyrics…

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Raff, R. and Simco, H. (2014). Tip Toe Wing in my Jawwdinz. [iTunes Track] US: Mad Decent. This iTunes track has recently hit the peak of its popularity on vine and as a result we decided to utilise it in the creation of our content for our digital artefact Us Takes Uni. Widely used on vine, the popular song was perfect for the tiptoeing movement that we frequently see people doing at university as they try and avoid the loud clicking…

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