“We are not living in a global village, but in customised cottages globally produced and locally distributed.” – Castells


Globalisation – the pinnacle of our world’s productivity, cooperation and influence. One would find it difficult to find an industry, occupation or corporation that has not been influenced or at least touched by the process of globalisation in some way – whether that be positively or negatively. The very concept is taught to high school students before they even enter the working world, and multi-million dollar CEOs embed it in their company’s very ethos. It influences everything from the investments you make with your retirement super to the toilet paper you stock your bathrooms with week in week out. But has it been for the better?

The argument that globalisation will lead to the homogenisation of world cultures through loss of diversity and the potential threat of culture imperialism has validity, as quick analytic thought of the globes status will reveal. The idea that the “globalisation of communication is seen as an agent for empowerment, education, democracy and equality” (O’Shaughnessy, 2012)1 could be subject to much contradiction, whereby every day means of communication is used and abused to demean individuals cultures and ethnicities – with multiculturalism subjecting thousands of people to unequal rights and treatment. With globalisation comes the assumption that the introduced cultures will be accepted and adopted without question – a fine line to walk. Only further study would reveal the truth about globalisation and its outcome.

1 O’Shaughnessy, Michael 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp. 461


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