DA Reference 10

Kietzmann, J., Hermkens, K., McCarthy, I. and Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, [online] 54(3). Available at: http://www.sciencedirect.com/science/article/pii/S0007681311000061 [Accessed 10 Apr. 2016].

This journal was an incredibly fascinating read and actually began as a reading for one of my university subjects – however I found the information in it was integral in the structure of our digital artefact. Over the past weeks our group has made a grand effort to link the content across multiple channels including not just Vine, but Twittier, Instagram, Snapchat and Facebook. This scholarly article provided an incredulous amount of differing opinions and arguments on the very structure of the platforms we were utilising for Us Takes Uni and was confirming to read from an academic point of view.


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